...and you think of parmesan...
Now it seems that there may be a problem for some of the producers of this foodstuff, which is an important element of the role of food in defining the cultural identity of Italy.
The cheese has to be produced in a particular part of Italy to receive its PGI labelling.
It was specifically this area where the earthquake happened at the weekend.
Several large warehouses were damaged by the earthquake, with thousands of wheels of parmesan being affected.
Sky News report has details on the impacts...
The Scotsman had the best headline on this story.
I am wary of being too light hearted in tone, as sadly people lost their lives in the earthquake.
This should underpin the teaching of any natural hazard.