Work by Andy Taylor from Nottingham University
- The UK's favourite regional foods stem from the West Country. Nearly a third of people polled preferred foods traditional to the South West, particularly Cheddar Cheese and Devonshire Cream Teas.
- Scots are the slowest eaters and contrary to folklore, prefer Yorkshire Pudding and Italian Ice Cream because of their mouth-melting properties, dispelling the myth that all Scots love foods like Haggis and Kippers.
- People from the North East seek tastes that offer immediate satisfaction, borne from a history of hungry heavy industry workers demanding foods that offer immediate sustenance.
- The Midlands is known to be the Balti centre of the UK, but the research proved that people from the area were predisposed to enjoy Asian food long before it arrived in the UK. The region's taste dialect is for soft, suckable foods that impact the front of the tongue, have a slightly sweet dimension and can be eaten with their hands like naan.
- The South: A melting pot of people and cultures from all round the UK and abroad, the South/South East of England has the least defined taste dialect of all the regions. Foods such as jellied eels and Whitstable Oysters are still redolent of the area but no longer represent mainstream choices or underpin a regional palate.
- Coffee is the earliest recalled taste memory for under eighteens. In all regions, people noted the importance of getting a ‘good' rather than ‘average' cup of coffee.
- A quarter of Brits said that London was where they'd had their worst taste experience.