The reality or the brand...

Got a postcard this week sent to me from someone who was in Bournemouth. Here it is:
So what impressions of Bournemouth do you get from the card ?
What sort of place is it ?
What sort of attractions does it have ?
Is it a lively go-ahead sort of place ?
Would you want to go there ?

Now think about fast food...
Here is the brand... The Big Mac - pictures taken from THIS GREAT BLOG.
and then here is the 'reality' : a Big Mac purchased from a McDonalds store and photographed. Check the website for even more examples...

Of course, this is real food... (Pic by Flickr user BOJ photos...)
Has to be haddock - never mind the pollocks...

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