The reality or the brand...
Got a postcard this week sent to me from someone who was in Bournemouth. Here it is:
So what impressions of Bournemouth do you get from the card ?
What sort of place is it ?
What sort of attractions does it have ?
Is it a lively go-ahead sort of place ?
Would you want to go there ?
Now think about fast food...
Here is the brand... The Big Mac - pictures taken from THIS GREAT BLOG.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiugH4Zhy0rxHqBIPyL4NvcqHJBfDhZ3VNxYBUxn9WJAQbWbjg1TJhq2cm9RPbxWJCPOTIpOcZ4Nq6pLXjbiFJY99gYrUNM1gjNj2Lso9CdEphERK4Fj0Kh0uxPVJ2Uv1NChKi9v8k98pW6/s400/bigmac.jpg)
and then here is the 'reality' : a Big Mac purchased from a McDonalds store and photographed. Check the website for even more examples...
Of course, this is real food... (Pic by Flickr user BOJ photos...)
Has to be haddock - never mind the pollocks...
What sort of place is it ?
What sort of attractions does it have ?
Is it a lively go-ahead sort of place ?
Would you want to go there ?
Now think about fast food...
Here is the brand... The Big Mac - pictures taken from THIS GREAT BLOG.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiugH4Zhy0rxHqBIPyL4NvcqHJBfDhZ3VNxYBUxn9WJAQbWbjg1TJhq2cm9RPbxWJCPOTIpOcZ4Nq6pLXjbiFJY99gYrUNM1gjNj2Lso9CdEphERK4Fj0Kh0uxPVJ2Uv1NChKi9v8k98pW6/s400/bigmac.jpg)
and then here is the 'reality' : a Big Mac purchased from a McDonalds store and photographed. Check the website for even more examples...
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYxX93MW7mTRggyc3lwEFD-7GgcV1duLNXg-8e3bO3HFi4tv2P7Hs-E4_gwqN6Bh0Poij0FsQBSmFfaEpbVL9Y9d8FnDSrxOyoTlvvGRjcEfxjXHXymZrUyIwySq8B30j_5iSLFX0iDzLo/s400/BOJ+Photos.jpg)
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