Brand Antarctica
This book looks excellent! Out now from Hanne Nielsen. Happy #AntarcticaDay ! The anniversary of the signing of the #AntarcticTreaty was the perfect date to launch my new book #Brand #Antarctica - published in the @UnivNebPress #Polar series https://t.co/PU1SLAXx9h pic.twitter.com/5CEa0wb6Ke — Dr Hanne Nielsen (@WideWhiteStage) December 1, 2023 Cover image is here: Description of the book from Hanne: Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements...