Well, it is popular culture.... Interesting that as none of the UK teams have qualified for this tournament (it's Football by the way) the BBC and other broadcasters are making a lot of the fact that we have pockets of people from different countries living in the UK. There has been a push to support Poland by certain retailers, who are keen to sell products as they will miss out on the bonanza that occured in 2006. The cost could be as much as £2 billion in lost sales. Some local towns have links with certain places. The TIMES had a very useful article on Saturday looking at why some retailers are supporting certain countries: Two years ago the World Cup in Germany helped Tesco to sell more than half a million St George’s flags, 400,000 footballs and 50,000 two-pint glasses in the shape of the tournament’s trophy. This summer the supermarket is again draping its shelves in red and white: it is backing Poland. Tesco has brought in extra supplies of Polish snacks and beer at 15...