The Norwegians have been attracting a lot of attention with their 'Ro!' command and synchronised rowing action amongst the crowds - similar to the Icelandic clap.
Their kit is also reflecting their cultural heritage and identity, being inspired by the Elder Futhark runic system.
Nike and the Norway National Team have taken inspiration from the centuries-old alphabet, given it a modern spin, and as a result, have one of the most distinct-looking kits in North America this summer. Notably, the jersey numbers and names on the kits are printed in the typeface of the ancient script. The kit is a unique ode to the Scandinavian nation’s Viking past, married to Nike’s latest fabric technologies.
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