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Sport and Soft Power

Thanks to Bob Lang for the tipoff via LinkedIn to this post.

Dr. Paul Widdop shared the 2025 Sport and Soft Power ranking following 15 months of research.


The full report can be read here.

The study examines the relationship between sport and soft power, the outcome of which is a global ranking of the world’s most powerful countries in this regard. The ranking, which is based upon the involvement of sixty experts globally, consists of twenty-five countries that have been assessed as being successful in accentuating their attractiveness through sport. Undertaken over a period of twelve months, ten criteria were used as the basis for this ranking exercise.

Here are the Top 25 countries.



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