Friday, April 4, 2014

Do it for Denmark

An interesting campaign to tackle low birth rates in Denmark, which could well have been an April Fool's joke given the date...
Called Do it for Denmark, it is being organised by a travel company in Denmark, and those who participate in the scheme have a chance to earn prizes if they can prove that they conceived a baby while on holiday with the firm.


An interesting one for pro-natal population policies.

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